MedicaLogic is born
I created the customized program, adding a scoring system based on the player’s treatment efficacy: student, intern, resident, attending, and so on. Viewing this as a fun educational project, I offered the Eli Lilly reps the software on cassette tape (as a floppy disk drive was beyond my budget) for free. But they needed multiple copies, on diskettes, so we turned it into a barter deal: they bought me a disk drive, and I delivered the program on floppy disks.
After the convention, I heard that the convention organizers had asked Lilly to close down the simulation games during presentation hours, because attendees were lining up to play these games instead of going to the presentations. Apparently, when experienced physicians received a “student” rating, they kept coming back to play until they could level-up to the status they deserved!
I incorporated MedicaLogic in 1985 to put this activity on a more robust business footing. Eventually there were simulations for diabetes, cardiac transplantation, infectious disease, and other clinical scenarios. When Lilly learned I was working on Electronic Medical Record software, a new chapter would begin.